March 30, 2011

WKU Admissions Video

It was a no brainer to use our recently acquired Sony PDW 700 XDCAM HD Cameras on WKU’s new admissions video. WKU’s campus is perhaps one of the most beautiful in the region and the HD format really allowed us to showcase the campus throughout the video.

We were going to need a wide variety of footage since one of the goals of the video is to give prospective students a really good sense of life at WKU. This meant that we would need locations on campus at different times of year and all the different events, activities, and academic prospects that take place on the hill. This created an interesting production workflow, since some of the footage could be acquired in more controlled set ups, while other shots were more “grab the camera and go” types of shoots when we would spot something on campus that we felt would fit perfectly in the project. The end result was footage that really illustrates WKU’s wonderful campus, while also giving the audience a real sense of daily life at the university.


WKU Admissions Video from WKU ETV - PRODUCTION on Vimeo.

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